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database of record (DBOR)

A Database of Record (DBOR) is a data archive that stores information about objects

and people. DBOR databases are used by companies to store information about subscribers

, customers and subscribers in order to improve customerrelationship management (CRM), customer loyalty and customer service

. The database of record can be used to record user behaviour or purchasing habits, which can be used for targeted sales campaigns or special promotions. It can also be about managing patient data in hospitals, the use of medical or other equipment, or general customer data management that can be used to improve customer relationships.

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Englisch: database of record - DBOR
Updated at: 12.09.2017
#Words: 100
Translations: DE