database of record (DBOR)
A Database of Record (DBOR) is a data archive that stores information about objects and people.
DBOR databases are usedby companies to store information about subscribers, customers, and subscribers to improve customer relationship management( CRM), customer retention, and customer service.
The Database of Record can be used to record user behavior or purchasing habits, which can be used for targeted sales campaigns or special promotions. Likewise, it can be about managing patient data in hospitals, the use of medical or other equipment, or the general management of customer data through which customer relationships can be improved.