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customer relationship analysis (CRA)

Customer Relationship Analysis (CRA) is an analysis of the relationship between the customer and the company. These analyses are the basis for improved assortment planning and sales planning.

CRA analyses are implemented by Customer Relationship Management (CRM) and show up in updated business processes, higher sales figures and improved service. They use data mining (DM) and online analytical processing

(OLAP), among others, to extract the appropriate analysis from existing data. With the CRA process, companies can capture the needs of customers and take appropriate action on them. In CRA studies, customers can be divided into groups and each analyzed separately in terms of profitability, personalization, buying and decision-making behavior, and future needs.

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Englisch: customer relationship analysis - CRA
Updated at: 05.10.2017
#Words: 115
Translations: DE