Customer Relationship Analysis (CRA) are analyses of the relationships between the customer and the company. These analyses are the basis for improved assortment planning and sales planning.
CRA analyses are implemented through Customer Relationship Management(CRM) and are reflected in updated business processes, higher sales figures and improved service. They use data mining( DM) and online analytical processing( OLAP), among other methods, to extract the appropriate analyses from existing data. The CRA process allows companies to capture the needs of customers and take appropriate action on them.
In CRA studies, customers can be divided into groups and each analyzed separately in terms of profitability, personalization, purchasing and decision-making behavior, and future needs.