Customer loyalty is a key issue for sales and service companies, which is also reflected in customer relationship management( CRM). Satisfied customers whose individual needs are met by companies are guarantors for further business. These tasks are performed by call centers( CC) and customer interaction centers( CIC), which maintain addresses and contact persons and provide customers with specialist advice.
Customer Care Centers (CCC), which establish the closest possible customer relationship and provide customers with individual support, offer a more far-reaching approach than CIC centers.
Customer Care Centers provide customers with a central point of contact with the company. Such a CCC center consists of a call center where customer inquiries are received and where simple inquiries are answered in the shortest possible time. Special inquiries are forwarded to specialists.
Customers have a central point of contact with the company via Customer Care Centers. Such a CCC center consists of a call center where customer inquiries are received, and where simple inquiries are answered in the shortest possible time. Special inquiries are forwarded to the specialists at the Customer Care Center, where the customer receives individual information on products and technologies, software and services. The specialist must respond to the customer's individual concerns and contribute to customer satisfaction.