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customer acquisition cost (CAC)

The Customer Acquisition Cost (CAC) is all the costs incurred by a company during the acquisition phase for a new customer.

The costs incurred are the costs of acquiring a new customer. This is the period of time until the potential prospect becomes a buyer. When evaluating costs, all acquisition costs incurred are set in relation to the number of new customers.

Englisch: customer acquisition cost - CAC
Updated at: 15.01.2022
#Words: 62
Links: phase, period (T), relation,
Translations: DE

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