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cost per action (CPA)

Cost per Action (CPA) is a billing model for the costs incurred by an online advertisement

. It is the cost with which a desired action is triggered.

Cost-per-X models of online advertising

Cost-per-X models of online advertising

Since the goal of online advertising does not necessarily have to be revenue generation, but can have many aspects, the costs per action are directed at the costs that are incurred when, for example, the prospect participates in a sweepstakes, when he orders an e-mail newsletter or requests documentation about the services or products offered. If the aim of the campaign is exclusively to generateleads, the costs per lead(CPL) are concerned.

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Englisch: cost per action - CPA
Updated at: 14.05.2012
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Translations: DE