Conversion, conversion, stands for transformation. The term is mainly used in online advertising and stands for the conversion of a fleeting viewer of a website
into a prospective customer or buyer. A conversion is characterized by an action or action. Conversions can be used as a measure of conversion. The conversion rate can be used to determine and optimize the advertising success of differently constructed websites
, prices or other visual and sales influences. If the conversion aims at the sale of products or services, the return on
investment(ROI) of a website can be calculated on the basis of the turnover.
The conversion is influenced by many parameters. By the design and the clarity of the website and the offer, by special promotions and free services as well as by optical and acoustic user guidance up to the purchase of goods.