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consumer to consumer (C2C)

Consumer to consumer (C2C) is the electronic interaction

between two consumers or customers, hence the term customer to customer (C2C).In consumer-to-consumer business, a consumer can post a private offer on an electronic marketplace (EM) or other electronic platform and another, interested consumer can enter into a relationship with the supplier via this platform. The marketplace operator is not directly involved in the transaction

; it simply provides theinfrastructure

for the transaction and receives fees for posting the offer or has a stake in the transaction. Typical C2C transactions include auctions and barter exchanges.

The trading platforms to be mentioned are and the online exchange platform e-bay. Furthermore, the exchange of experiences and opinions between customers and consumers takes place in discussion forums.

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Englisch: consumer to consumer - C2C
Updated at: 23.03.2012
#Words: 149
Translations: DE