ITWissen.info - Tech know how online

competitive intelligence

Competitive intelligence is the systematic development of information about a company's relevant competitors.

Competitive intelligence comprises the definition, collection, analysis and preparation of data on competitor companies. The focus of data generation is on product data, customer data, financial data and competitors' strategies such as expansion plans.

Competitive intelligence uses only legal and publicly available data, in contrast to industrial espionage, which uses illegal methods. An important instrument of competitive intelligence work is the screening of the Internet for relevant information by means of e.g. search engines and the tracking of blogs and news feeds. Based on competitive intelligence data, the company's own corporate strategy can be regularlyreviewed and adapted to new competitive conditions.

Informations:
Englisch: competitive intelligence
Updated at: 03.05.2012
#Words: 115
Links: information, data, contrast, Internet, tracking
Translations: DE
Sharing:    

All rights reserved DATACOM Buchverlag GmbH © 2024