Collaborative Business, C-Business, is a joint business in which all employees and external companies involved in the value chain participate. The aim of this business strategy is to use the opportunities created by globalization and the associated internationalization of supply and sales markets more intensively for innovations and developments, for purchasing, production and delivery of products, services and software.
The key words here are Time-to-Market (T2M) and Just-In-Time (JIT), which underline the short-lived nature of innovation phases and cost-oriented short-term delivery. The goals of collaborative business are to improve the value chain and increase product value through transparent and timely information exchange. Existing individual solutions in the value chain are integrated in Collaborative Business.
E-business and customer relationship management (CRM) form the basis on which C-business systems are built. Such systems can relate to sales strategies, as well as to employees, suppliers and customers.