ITWissen.info - Tech know how online

co-creation

Co-creation stands for collaborative creativity. Co-creation is a marketing tool in which all buyers and users of a product, service or process are used specifically for the search for ideas.

The creativity of the group leads to new or improved product innovations and services

. This group dynamic process uses the collaborative intelligence of the group to generate amazing ideas that are turned into products. Co-creation uses social networks to monitor markets and buyer behavior in forums and newsgroups.

Buyers and consumers are involved in the process of co-creation and generate important information for later product development through their interaction, exchange of experiences and criticism. This alone is the decisive difference to classic marketing activities.

Informationen zum Artikel
Englisch: co-creation
Updated at: 02.04.2012
#Words: 98
Links: