Cloud marketing is a special form of marketing content distribution. It is used by companies that work with various sales partners (marketers).
The sales partners regularly require marketing tools and content (texts, logos, campaigns). In the context of cloud marketing, this marketing content is made available on a platform
that isaccessible to a specific group of users.
Here, the sales partners with access rights receive the latest marketing content online at any time, right up to training sessions for sales staff in the form of video clips. Certain forms of cloud marketing also allow participants to interact or even modify content. Often, the function is also outsourced to service providers who specialize in cloud marketing. The end result of cloud marketing is that companies achieve a more efficient handling of marketing operations and reduced costs to the traditional distribution of marketing content.