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closed loop marketing

Closed loop

marketing is an integral marketing approach from product development to marketing to the end consumer. The closed loop approach follows the idea that marketers can create or improve the product itself based on customer feedback and market requirements. Closed loop marketing is about the status of a product, its sales, the cost of advertising campaigns and thus ultimately the return of investment (ROI). With this marketing concept, it can be ensured that, for example, the design of the product, the quality, the pricing and also the after-sales services correspond perfectly to the customer's wishes. With the help of social media and the co-creation approach, that of user-generated product feedback and product improvements, the Internet offers perfect framework conditions for generating this customer feedback in real time.

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Englisch: closed loop marketing
Updated at: 10.02.2013
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Translations: DE