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click and mortar

Clicks-and-Mortar is a derivative of the term Bricks-and-Mortar, which is used on the web

for a classic, conventional, i.e. non-virtual, store. While Bricks-and-Motar operate without online activities and, for example, with catalogues and telephone ordering systems, Clicks-and-Mortar is a business concept that uses e-business

inaddition to conventional sales. It is a sales concept using multiple sales channels: Store sales, phone sales, e-business. In

terms of the real world, Amazon, for example, represents clicks-and-mortar. There are, of course, various alternative business models that use both sales strategies and work with both a chain of stores and online advertising, or in which only online orders are possible.

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Englisch: click and mortar
Updated at: 26.03.2013
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