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cart conversion rate

The Shopping Cart is the virtual version of the shopping cart on an e-commercewebsite

. It enables the customer to place the desired goods in the shopping cart during his online shopping and to check them out again at the end before the purchase. The Cart Conversion Rate, also known as the Checkout Conversion Rate, is a key performance indicator

(KPI) in e-commerce. The Cart Conversion Rate quantifies, as a percentage, the number of items actually successfully purchased compared to the total number of items placed in the virtual shopping cart. This performance metric is very important for e-commerce businesses as it provides information about the number of actual business transactions. It is also a measure of how stable the e-commerce system is, including all payment functions and user-friendliness.

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Englisch: cart conversion rate
Updated at: 03.05.2012
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