The Shopping Cart is the virtual version of the shopping cart on an e-commercewebsite. It enables the customer to place the desired goods in the shopping cart during his online shopping and to check them again in their entirety at the end before the purchase, the checkout.
The Cart Conversion Rate quantifies the number of successfully purchased items as a percentage of the total number of items placed in the virtual shopping cart. This performance indicator is very important for e-commerce companies because it provides information about the number of actual business transactions. It is thus also a metric that shows how high the e-commerce system stability is, including all payment functions and user-friendliness.