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call to action (CTA)

Call to Action (CTA) is a call to action used in online marketing

. This triggering of an action is used in TV advertising, print advertising and online advertising to increase sales. The TV viewer, the reader of a newspaper or the visitor of a website should become active and is animated to a certain action. For example, he should dial a certain phone number, buy a certain product, download a software, register for a test drive at a certain car dealer or participate in a contest.

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Englisch: call to action - CTA
Updated at: 09.02.2020
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Translations: DE