B2C stands for business to consumer, which is e-commerce or m-commerce between companies and end consumers. B2C comprises the online trading of goods and services as offered to end customers on the Internet. B2C trading can take place via trading platforms or via direct market resellers( DMR).
The platforms for B2C range from online shopping to the tourism sector with travel bookings, ticket reservations, financial and insurance services, and auctions.
If we compare online shopping with shopping in supermarkets, there are certain parallels. These include, for example, the electronic shopping carts into which customers can place their goods. The selected goods are displayed with the cumulative price. The goods can also be removed from the shopping cart. As in a normalstore, there are several options for paying for the goods, ranging from credit cards and invoicing to online direct debiting.