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branded content

Branded content is a form of marketing communication on the Internet

. As part of a social marketing media strategy, advertising companies have communication content or editorial contributions professionally produced and distributed on the Internet. Examples of media used for this are online videos, podcasts or blog posts. The objective is not to make the content immediately appear as pure advertising for the consumer, but to address the customer in a differentiated way in the marketing message through this special form of communication.

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Englisch: branded content
Updated at: 02.05.2012
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Translations: DE