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banner exchange

Banner-Exchange enables the mutual exchange of advertising banners. The participating companies register their websites

with a central provider who operates the banner exchange. The more often Internet users click on a banner, the more credit the website receives from the central banner exchange. The accumulated credit is then converted into a number of banner animations at other participating companies. Usually the credit conversion rate is defined as 2:1. Participating companies benefit from a very inexpensive way to generate user traffic. The company Inter Link Exchange was the first company with this business model in 1996 and was bought by Microsoft in 1998.

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Englisch: banner exchange
Updated at: 10.06.2012
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Translations: DE