banner blindness
Banner blindness means banner blindness in German. Banner blindness describes the phenomenon of online users no longer noticing banner ads after a certain period of Internet use.
Banner blindness is preceded by a so-called banner burnout, in which user attention and click-through rates continue to decline. In the end, a complete banner blindness occurs, so that the users ignore the banners completely. Various studies have shown that this happens regardless of their content. The effect of banner blindness is a problem for the online advertising industry. It tries to achieve an ever higher level of attention for banners through so-called sticky ads, audio ads and other forms of advertising.