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banner blindness

Banner blindness means banner blindness in German. Banner blindness describes the phenomenon of online users no longer noticing banner ads after a certain period of Internet use.

Banner blindness is preceded by a so-called banner burnout, in which user attention and click-through rates continue to decline. In the end, a complete banner blindness occurs, so that the users ignore the banners completely. Various studies have shown that this happens regardless of their content. The effect of banner blindness is a problem for the online advertising industry. It tries to achieve an ever higher level of attention for banners through so-called sticky ads, audio ads and other forms of advertising.

Informations:
Englisch: banner blindness
Updated at: 22.04.2012
#Words: 109
Links: online (OL), period (T), Internet, user, click
Translations: DE
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