Advertorial is a neologism made up of advertising and editorial. It is a special form of advertising that is often not immediately recognized by the viewer as advertising and associated as an editorial contribution.
Advertorials combine editorial content with a company's advertising messages. They often consist of an editorial text
and images relating to a product or service and are placed in the editorial thematic environment.
and are therefore independent. Theuser therefore pays more attention to an advertorial than to other forms of advertising, even though an advertorial is a paid online advertisement
. Advertorials can be found in the online world, e.g. advice websites, as well as in the offline world, in print products such as magazines and newspapers. In Germany, advertorials must be marked as advertising or advertisement according to legal regulations.