The advertising revenue model is a business model used by Internet companies. Websites
with attractive content or services benefit from their high user traffic figures and/or attractive customer target groups. Based on the Advertising Revenue Model, they offer online advertisers a platform for the placement of banners and other forms of online advertising. These websites are thus able to monetize their attractiveness for Internet users. The higher the traffic figures or the purchasing power of the user group, the higher the possibilities of charging higher fees for the placement of online advertising on the site.