AdText is a special form of online advertising. In this online advertising, links to a website of the advertising company are integrated as text links in an editorial text.
AdText advertising thus has a much more subtle effect than simple online advertising. When AdText is used, keywords that are relevant to the advertiser are linked into the text. Users click on the keyword if they are interested and are thus led directly to the advertising website. AdText also benefits from a higher rating by search engines through the keyword placements and thus a higher ranking of the linked websites.