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ad view time

In online advertising, the number of ad contacts, the ad impressions, plays an essential role.

In this context, advertisers are also interested in the time a prospective customer has spent on the website and how long he has thus had eye contact with the online ad. This dwell time is referred to as page view time or view time and characterizes the time a visitor has spent on a web page. It is a possible criterion for the cost of banners.

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Englisch: ad view time
Updated at: 12.07.2012
#Words: 132
Translations: DE