ad network

An ad network is an advertising network or agency that acts as an intermediary between advertisers, the merchants, and advertising space providers, the publishers.

As a broker, the Ad Network manages the advertising space provided by website operators and sells it to advertisers. The agency is tasked with the optimal and efficient use of the advertising space, the ad space, according to the client's objectives. Therefore, ad servers of ad networks support ad targeting for topic-related placement of banners, tracking, ad rotation and reporting of placed banners and entire campaigns.