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ad network

An adnetwork is an advertising network or agency that acts as an intermediary between advertisers, the merchants, and advertising space providers, the publishers.

As a broker, the Ad Network manages the advertising space provided by website operators and sells it to advertisers. The agency has the task of the optimal and efficient use of the advertising space, the ad space, according to the objectives of the client. Therefore, ad servers of ad networks support ad targeting for the topic-related placement of banners, tracking, ad rotation and reporting of placed banners and entire campaigns.

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Englisch: ad network
Updated at: 14.03.2017
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