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Banners, ad banners or advertising banners are portrait or landscape advertising spaces on a web page. Banners are sufficiently characterized by the banner type and size. Thus, there are static, dynamic, multimedia and interactive banners with and without a banner link to the advertiser. The advantage of banners is that you can link prospective customers from highly frequented websites to your own website.

Horizontal and vertical banner formats are called banners, which are located at the top or right edge of the offer page or even in the text. The places on a web page intended for banners are the ad frames. Depending on the size and position of the banner, online advertising experts refer to standard banners, top banners or full-size banners, super banners and content banners, although this does not exhaust the selection. Other established banner formats have derived their names from Anglo-Saxon: for example, the skyscraper, the half page and the wallpaper.

Advertising formats for different banner ads

Advertising formats for different banner ads

The banner size (WxH) is specified in pixels and can range from 160 x 120 pixels to 720 x 100 pixels, depending on the banner type. As a file format, advertising banners can be in common pixel formats, in bitmap file format( BMP), in Graphics Interchange Format( GIF) or in JPEG but also in HTML and in Flash format. The banner size and positioning determine the banner price.

Half-page ad on ITWissen.info

Half-page ad on ITWissen.info

Besides the banner format, banner advertising is also about the banner type. This includes static and dynamic banners, interactive and animated banners. Examples of banner types are sticky banners, streaming banners, audio banners, flying banners, flash banners, HTML banners, DHTML banners, pop-up banners, pop-down banners, rich media banners, real-time banners and nanosite banners. Banners can be dynamically exchanged and displayed according to the target group. The banner rotation or exchange can be done on the loaded web page, for this purpose various refresh techniques are available. On the other hand, a different banner ad can be displayed each time the same visitor visits the site. In the case of targeted banner ads, an interest profile is created by the visitors and then a user-specific banner ad is displayed.

Informations:
Englisch: ad banner
Updated at: 19.03.2013
#Words: 358
Links: web page, multimedia (MM), banner link, text (TXT), online advertising (Ad)
Translations: DE
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