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acquisition rate

The acquisition rate - in German: Akquisitionsrate oder Kundengewinnungsrate - is a performance indicator in online customer acquisition.

The acquisition rate refers to the percentage of visitors to a website who have, for example, purchased a product on the website or registered or otherwise shown interest in the product. The ratio is also frequently used as a key figure for billing online services by marketing companies that are supposed to acquire customers on behalf of a company.

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Englisch: acquisition rate
Updated at: 09.11.2013
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Translations: DE