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above the fold (SEO)

The term "Above the Fold" comes from newspaper technology. In web terms, Above the Fold refers to the part of a web page that appears in the browser window after the web page has loaded. This part can be viewed directly by the user without having to scroll the web page.

The term Above the Fold is thus relevant for search engine optimization( SEO), because search results listed in the visible part of the results page( SERP) attract more attention and are consequently clicked on more often than search results that only appear when the user scrolls. In search result displays, the first five search results are Above the Fold.

The part of the web page that is not visible when the page is first called up and can only be displayed by scrolling is called "Below the Fold".

Englisch: above the fold (SEO)
Updated at: 11.03.2017
#Words: 139
Links: indium (In), web page, user, search engine optimization (SEO), search engine optimization (SEO)
Translations: DE

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