abandonment rate

The abandonment rate is the number of online consumers in percent who have already placed items in the online shopping cart and still abandon the purchase process.

This means that there is no successful transaction for the e-commerce company. The goal for every provider is therefore to reduce the abandonment rate to a minimum. The reasons for abandonment can be many and varied. For example, the online customer may have changed his mind, the waiting times due to overloaded servers may have been too long, or there are problems with the payment function.