SMS marketing

SMS marketing comprises all marketing activities that are carried out by sending short messages (SMS) to existing or potential customers.

The advantage of SMS marketing is the targeted addressing of customers and thus a high probability that the message will be read. The disadvantage is the difficulty of obtaining current cell phone numbers from customers who actually agree to receive the short message service and thus fulfill the requirements for permission marketing.

Sending short message services without consent is illegal in most countries and customers find it annoying. Compared to e-mail marketing, SMS marketing is also significantly more costly.