The Arbeitsgemeinschaft Online-Forschung (AGOF) is a cross-association initiative that deals with the development of qualitative measurement criteria for online advertising and other online offerings.
AGOF's goal is to make online advertising more transparent and to standardise advertising processes, thereby arriving at a qualitative assessment. AGOF studies with reach analyses belong in this context.
AGOF was founded in 2002 by leading German online marketers and advertisers. The association is made up of all members of the Arbeitsgemeinschaft Internet Research e.V. (AGIREV), the client of the Online Reach Monitor (ORM), and the sponsors and licensees of the @facts working group, as well as other leading online marketers.