Co-shopping or also called power
is a form of shopping in e-commerce.The idea behind co-shopping is that several customers join forces and request the same product. Such community shopping aims to get volume discounts from the product provider that a single customer would not get. On the Internet, various community shopping platforms offer their members the possibility of co-shopping. However, co-shopping is also used specifically as a marketing tool by companies in e-commerce, in which case it is another form of discounting.